- Sector
- Chinese restaurant, three locations · Florence and Empoli
- Languages
- IT · EN · 中文
- How it is built
- Nuxt 4, statically generated · Menu and orders from the management system API · Automatic weekly report from Search Console and Analytics
What the site offers
- A single management system to order dishes online through Deliveroo, with takeaway and booking built in
- Three landing pages with content written for each available language, adapted to the two restaurants in Florence and the one in Empoli
- A loyalty Club page with an in-house engine for points and rewards, through a named member card
- A thorough menu page with the GiaoGiao best sellers and the bubble teas, plus many more landing pages written for specific searches
Where we started
- A single menu page, mixing up the information of all three restaurants.
- Weak presence on the Google searches that matter, the ones potential customers actually type.
- Non-existent addresses answering like real pages (soft 404), which Google counted as duplicates.
- Next to no presence in AI answer engines, and Google business profiles barely structured and never updated.
What we did
- More than ten landing pages, so the content is laid out clearly and Googlebot and the AI engines can pick it up, with copy written for search.
- Modern in-house management systems to automate bookings, tailored and set apart for each restaurant.
- Google Ads campaigns with their own search terms and asset groups aimed at specific targets, so that every GiaoGiao location grows evenly.
- Data reading and interpretation built in, to step in quickly whenever traffic or bookings dip.
What you can check
- GiaoGiao Duomo: over 2,300 Google reviews at an average of 4.7 out of 5 (the Google profiles of the three restaurants, September 2026).
- GiaoGiao Novoli: over 800 reviews at an average of 4.9 out of 5.
- GiaoGiao Empoli: over 160 reviews at an average of 4.7 out of 5.
- More than 500,000 orders processed and reported by the in-house management systems of giaogiao.it.